Rayane Jemaa is a Tunisian-British Digital Artist & Designer who graduated with honours from l’Ecole Cantonale d’Art de Lausanne (ECAL) in 2021 with a Bachelor in Visual Communication, specializing in Media and Interaction Design.
Influenced by skateboarding, he quickly became passionate about film-making, specifically documentaries, at a young age. He later became interested in a wider range of digital tools, and felt that film-making alone was not fulfilling his curiosity towards newer technologies. His latest project, “Is This the Middle East? ”, interrogates stereotypes and clichés found through current video games set in the Middle East and North Africa. The project was featured on several online and printed magazines, such as “It’s Nice That” and “Etapes” and was awarded the Pierre Keller prize, “a prize awarded for a particularly committed diploma project” by Mr. Alexis Georgacopoulos, Director of ECAL. The project was exhibited at the Swiss Design Awards in Basel in 2022 as a finalist project. He was also awarded the EXECAL prize, “A prize awarded to a graduate student who has distinguished himself/herself by the quality of his/ her Bachelor’s thesis”.
He has worked with several clients both as a freelancer and as a collaborator. His design practice involves utilizing a variety of tools and programs to craft visual narratives and identities. He holds equal interest in both Design Research and Creative Direction within the cultural sector.
Recognitions / Exhibitions / Press
LIVE SESSIONS (2019-2022)
WOLFGANG LOVES YOU
Since 2019, I've been collaborating with Wolfgang Loves You, a band based in Nyon compossed of 8 artists. Live sessions are a big part of their identity. These live sessions are usually filmed in unusual places, and last between 7-9 minutes. Their 3 last live sessions was directed by myself, and filmed in one take.
MERCI POUR L'ACCUEIL (2019-2021)
Commissioned by Visarte Vaud, Etudes d’espace was a 2-year-long project allowing artists from various domains to express themselves mainly through their workspace. In collaboration with Paul Fritz and Justine Knuchel, 52 short videos were created using photogrammetry to recreate the artists’ studios.
A VR headset was also used to allow each artist to “draw” in 3D space, thus putting each of the 52 artists on the same technical level.
The project led to an exhibition at the Musée cantonal des Beaux-Arts (MCBA) in Lausanne, followed by posters exposed in public spaces throughout western Switzerland, and a booklet featured in the magazine Le Temps on
24 June 2021.
IS THIS THE MIDDLE EAST?
Is This the Middle East? is a project investigating
representation of the Middle East and North Africa (MENA)
in a selection of video games. I am interested in the patterns,
repetitive artefacts, locations and texts in games that
claim to be set in the MENA region. These objects become
archetypes. Are these photo-realistic environments also
realistic in the scenes they depict or do they become
another backdrop for war-related games?
Using photogrammetry to reconstruct these environments,
I address the implications of seeing an abundance of often
over-simplified images of the Middle East, especially in a
world where video games are becoming not only a global
phenomenon, but also a means to encounter other cultures.
The project was awarded the Pierre Keller prize, “A prize
awarded for a particularly committed diploma project” by
Mr. Alexis Georgacopoulos, Director of ECAL
While the project took many forms, one way in
which it was presented was in the form of a website and
installation. The website allowed me to gather all the
reconstructed models, and also served as a way for users
to interact with them in a different context to the game
itself. Users can navigate through scanned landscapes, or
through a library of artefacts, to put into perspective the
repetitive elements found through games set in the MENA
region. It allows viewers to understand the limited visual
and written language used in these games
GRAND PALAIS ÉPHÉMÈRE
PALAIS AUGMENTÉ (2021)
"At the invitation of the Palais Augmenté Festival, a selection of students from the Bachelor Media & Interaction Design and the Master Photography at ECAL have offered a series of augmented reality projects for the new Grand Palais Éphémère in Paris. By enhancing the perception of the place in real time thanks to the superimposition of visual concepts with eclectic references, the Grand Palais Éphémère is staged in a variety of imaginary futuristic, surrealist and above all playful worlds: futuristic. It becomes a photographic subject with multiple expressions and invites the public to engage via Instagram in an experience that questions the relationship between real and virtual images."
In collaboration with Pierry Jaquillard, we reconstructed elements from the building in homage to the Grand Palais's architecture. Dynamic, suspended pieces whirl around the viewer, offering a surrealistic perspective of the space."